What Are Marc and Craig Kielburger Doing Now in 2026?
Marc and Craig Kielburger are best known for starting Free the Children, the youth-led organization that grew into WE Charity and the WE movement. In 2026, the more useful question is not whether they are still running that organization. It is how they are working with the experience they gained from it.
Their public work now centres on legacy, purpose-driven projects and advising organizations that want to connect their goals with social causes. Podcasting is part of that picture, too: My Legacy Podcast gives them a public-facing way to talk about the choices, relationships and values people hope to leave behind.
There is an important distinction between their earlier role as visible leaders of a large youth movement and their newer, more behind-the-scenes work. The Kielburgers’ current emphasis is on helping companies, foundations and individuals think about purpose and legacy—not on presenting a new version of WE Charity under a different name.
The short answer: a shift from youth activism to advising
Marc and Craig’s careers began in youth activism. In 1995, Craig, then a student, founded Free the Children after learning about child labour. Marc joined him in building the https://streetsoftoronto.com/s/marc-craig-kielburger-today/ organization. Over time, their work expanded into education, development projects and youth engagement, alongside the ME to WE social enterprise and the broader WE brand.
That history brought them considerable public attention, along with scrutiny. In 2020, WE Charity’s proposed role in administering a federal student volunteer program became the subject of intense public debate and parliamentary review. The charity later announced it would wind down its Canadian operations. That episode is essential context for understanding why today’s work is framed differently from the large, highly visible organization they once led.
In the years since, the brothers have focused on purpose-driven advising and projects organized around the idea of legacy. Their work is less about mobilizing students through a single branded campaign and more about helping organizations consider what they want to stand for, who they serve and what they will leave behind.
Legacy+ and the idea behind their current work
Legacy+ is the name associated with the Kielburgers’ newer work in purpose and legacy. The central idea is straightforward: an organization’s legacy is not just a slogan, a donation or a story told at an anniversary event. It is shaped by decisions—how the organization treats people, where it directs resources and whether its public commitments match its day-to-day practices.
That framing puts legacy in the present tense. A company does not have to wait until its founders retire to think about what it will be remembered for. A foundation can ask whether its grant-making reflects its stated values. A family or individual can consider what they want to pass on beyond money or property.
For the Kielburgers, this is a different kind of work from leading a youth movement. Advising can happen behind the scenes: shaping a strategy, helping an organization define its purpose or supporting the development of a campaign. The public may see fewer large-scale events than in the WE era, but the stated focus remains on organizing people and institutions around a cause.
What “purpose-driven” can mean in practice
The term “purpose-driven” is often used loosely. In practical terms, it should point to choices that can be described and checked. For example, a company might set a measurable target for reducing waste in a particular part of its supply chain. A foundation might publish which communities its grants serve and how recipients are selected. A campaign might report how many people took part and what changed as a result.
Those examples matter because purpose is not proven by language alone. For companies and foundations, a credible movement needs a clear objective, a defined audience, responsible partners and a way to report progress. It also needs room for criticism and adjustment when the original plan does not work.
That is the practical test for any advisory model tied to legacy: does it help an organization make better decisions, or does it mainly help the organization tell a more polished story about itself?
My Legacy Podcast as a public-facing platform
Podcasting offers Marc and Craig a different way to speak with the public. Instead of a rally, classroom program or large campaign, My Legacy Podcast creates space for conversations about what people value and what they hope their work will mean to others. The format can bring in guests and personal stories while making the broader legacy theme accessible to listeners.
The podcast also fits a wider media shift. People increasingly encounter public figures through audio interviews, short clips and on-demand episodes rather than through a single live event. A podcast can make an idea easier to revisit and share, but it is still a media platform—not evidence by itself that a cause has produced measurable results.
The Kielburgers’ relationship with iHeartMedia has been referenced as a podcast partnership. For readers checking a particular show or episode, the useful details are the release date, the credited host, the production or distribution information and the episode description. Those details help distinguish a confirmed partnership from a general association with podcasting.
Listeners can approach My Legacy Podcast as a window into the brothers’ current public voice. It is a place to hear how they discuss purpose, service and the long view. It should be read alongside the larger record of their work, including the history of WE and the questions that followed it.
Marc and Craig’s work is not the same as their WE-era role
It is tempting to describe the Kielburgers’ current projects as a simple continuation of WE. That would flatten an important change in scale and structure. Free the Children and WE became a high-profile international movement with programs, events, partnerships and a major public profile. The brothers’ newer work is more closely associated with advising, legacy and purpose-led initiatives.
That does not mean the past is irrelevant. Their experience building a youth organization is part of the background they bring to current projects. So is the criticism and scrutiny that came with the WE Charity controversy. Any account of what the brothers are doing now should include both sides: the original ambition to engage young people in social issues and the public questions raised about governance, partnerships and accountability.
For organizations considering purpose-based campaigns, that history is a reminder to ask practical questions before signing on. Who makes decisions? What is the financial arrangement? What will be reported publicly? How will participants’ contributions be used? Those questions are useful for any partnership, not just one connected to the Kielburgers.
Where to follow their work and find more context
kielburgers.com is a starting point for readers looking for information associated with Marc and Craig’s current projects. As with any personal or business website, check when a page was updated and whether it links to primary materials such as an episode page, a project description or a formal announcement.
Readers who want broader Canadian context can also look for coverage from outlets such as Streets of Toronto and Post City Magazines, Inc. Local and city-focused publications can offer a different lens from a project’s own website: they may place a public figure’s work alongside the Toronto organizations, events and institutions connected to it.
For magazines and other publications that provide digital editions, Issuu can be a useful route to an issue or edition link. A link to a digital edition is not the same as a guarantee that the relevant article is available without a login, or that every page is indexed in search results. Check the publication title, issue date and page number before citing a particular item.
For communications teams and publishers, PressWhizz may be part of a content or outreach workflow. Whatever tools are used to find or organize coverage, the basic reporting work remains the same: confirm names, titles, dates and claims against the original source.
A note about prices in scraped article content
No prices were present in the scraped article content. That means there is no reliable price figure to report here. Readers should not infer a fee, package cost or consulting rate from the absence of a number, and publishers should not add a price unless it has been confirmed with a current, attributable source.
This is a common issue with scraped material. A page may omit prices because they were never published, because they appeared in an image or embedded widget, or because the extraction process missed them. The safe conclusion is limited: the captured article text contains no prices. It does not establish that every service is free, paid or available on a particular rate card.
What to watch for in 2026
The clearest way to track Marc and Craig Kielburger’s work this year is to follow specific announcements rather than rely on broad descriptions. Look for named projects, dated updates, confirmed podcast releases and details about the organizations involved. If a new initiative is described as purpose-driven, ask what it will do and how its progress will be reported.
- For Legacy+: Look for a current description of its services, the organizations it works with and examples of its approach.
- For the podcast: Check the episode feed, guest list and publishing dates for My Legacy Podcast, including any confirmed iHeartMedia distribution or partnership details.
- For legacy projects: Look for a defined goal and evidence of what participants or partner organizations actually did.
- For media coverage: Confirm that an Issuu link opens the correct digital edition and that the publication and issue date match the citation.
The bottom line
In 2026, Marc and Craig Kielburger are best understood as moving from the front lines of a youth-led movement toward legacy-focused advising, purpose-driven projects and podcasting. The organizing idea is legacy: what people and organizations choose to build, how they act on their stated values and what remains after a campaign ends.
My Legacy Podcast gives that idea a public platform, while Legacy+ represents the more advisory side of the work. But the strongest account of their current activity is specific, dated and transparent. Follow the projects, check the partnerships and look for evidence behind the language. That approach gives readers a clearer picture than either a celebratory profile or a sweeping claim about impact.